We share Joie De Vivre - from generations past and for generations to come.
Vision and Values
vision and values
The winegrowing families that make up the St. Pauls winery cultivate their vineyards with great care, predominantly by hand – 185 hectares of the best locations in one of the prettiest wine areas of South Tyrol. This is a truly great task to which we are all enthusiastically committed.
Brand pyramid
“WE SHARE JOIE DE VIVRE – FROM GENERATIONS PAST AND FOR GENERATIONS TO COME”
This is the vision of the St. Pauls winery. Our brand is based upon the values of TOGETHERNESS, MINDFULNESS and COURAGE, vital principles that we as members, staff and management share and live by.
- Togetherness: we want to experience wine as one and let others experience it.
- Mindfulness: we are all aware of our social, ecological and economic situation.
- Courageous: we have the resolve to change and make decisions.
